Kanthalloor Green Organic Fruits & Vegetables 

In the verdant embrace of the western  ghats in Kerala, Kanthalloor is a serene village that enchants you with its pristine beauty and unique offerings. It has earned the nickname ‘Kashmir of Kerala’ due to its remarkable beauty, appealing climate, and alluring strawberry plantations. Kanthalloor is the only place in Kerala, where apples and strawberries are grown. Kanthalloor, known as the "fruit bowl of Kerala," offers a unique experience with its strawberry farms, where visitors can pluck fresh strawberries and enjoy farm tourism, along with other fruits like apples and plums. The village is widely recognised for its diverse production of fruits, such as oranges, plums, peaches, and various other exotic fruits, that flourish due to its unique climate.  Kanthalloor is full of agricultural sights. Munnar, Kanthalloor and Vattavada are well-known to Malayalis as hilly areas where carrots, cabbage and cauliflower are grown.  However, with the recent interventions of the Responsible Tourism Mission, agriculture and farmers  in Kanthalloor have taken the industry to a whole new level hey are showing how much growth can be achieved through tourism in a country's agriculture. The glamour stars of the Kanthalloor model, which leads tourists to farms through the concept of 'agricultural streets', are now strawberries and blackberries. It is the harvest season for berries here since December. Strawberries, which were brought from foreign countries and sold at high prices by supermarkets, can now be plucked and eaten directly from the plant, which is an exciting experience, especially for women and children. Farmers are becoming increasingly interested in strawberry farming because marketing takes place on the farm itself. Strawberry, which has become a curiosity crop, is now a cash crop for small farmers in Kanthalloor.

                                              

The reason is that if there is a sign saying "Strawberry Farm", tourists will visit the farm on their own. Farm visits alone guarantee an unrivaled income. Strawberry farming in Kanthalloor, which started with one or two cents, has now grown to acres. The minimum fee is Rs. 20 per person. When a family of five comes to see the farm, Rs. 100 is guaranteed. Few people return without buying fruits. They get another Rs. 100 for a packet of fruits weighing about 150 grams. Most people buy small bottles of ready-to-drink strawberry juice to drink during the trip. At Rs. 50 per bottle, the farmer pays an additional Rs. 250 for 5 bottles. Those who come to see the farm buy not only strawberries, but also farm-fresh carrots, cabbage, and oranges. Accordingly, income will increase. A minimum business of Rs. 400-500 can be earned through a half-hour farm visit. Krishnan, who is also the president of VFPCK in Kanthalloor, is making a profit through strawberry tourism. He cultivates a total of 50 cents of the leased land.
                                                                  

Rajan, a vegetable farmer, has also been cultivating strawberries for 10 years. This year, out of a total of 6 acres of land. Rajan, a vegetable farmer, has also been cultivating strawberries for 10 years.This year, out of a total of 6 acres of land taken on lease, two acres are for strawberries. The names of the varieties are Melissa Winter Dawn, Nabila, and Sweet Charlie. From two acres, 100 kg can be harvested daily. This is completely sold on the farm. The price is Rs. 600 per kg. Rajan said that since there will be more visitors to the strawberry garden, it will also help in the marketing of other vegetables. He added that his farm also has value-added products like strawberry juice, preserves and jam.